QUI SOMMES NOUS ?
CRÉATEURS DE VALEUR

valeur_tr
Nous contribuons à la création de valeur pour votre entreprise et pour vos clients.

Stratégie et Innovation, Marketing et Vente, Organisation et Management du déploiement… Nous intervenons pour vous sur tous les leviers qui vous permettent de créer durablement de la valeur pour votre entreprise et vos clients.

Depuis toujours, notre expertise conseil s’appuie sur une approche visant à créer de la valeur pour le client final.

En effet, la performance financière court terme ne peut être seule prise en compte. La valeur estimée par le client, l’attachement de ce dernier à la marque, sa satisfaction ou encore sa fidélité revêtent une importance capitale.

EN SAVOIR PLUS

 
 
QUESTIONS DE « GÉNÉRATION »
Jeudi 17 février 2011
Questions de « génération »

« Oups ! J’ai fait une boulette… ». Ainsi commencent les lettres de réponse à une réclamation, chez Virgin Mobile, l’opérateur mobile virtuel spécia...

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LA RENAISSANCE DES BOÎTES AUX LETTRES
Lundi 21 février 2011
La renaissance des boîtes aux lettres

Dès 2007, divers acteurs ont pris d’assaut le marché naissant des coffres fort numériques. Rappelons entre autres, La Poste, Monobanq, Air France et Allianz, et qu...

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CRÉER DE LA VALEUR POUR FIDÉLISER VRAIMENT
Vendredi 04 mars 2011
Créer de la valeur pour fidéliser vraiment

« Mais pourquoi donc tant de clients nous quittent sous prétexte qu’ils sont insatisfaits ? ». La naïveté de certains dirigeants demeure, parfois, c...

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LE CONSOMMATEUR ATTEND DU SERVICE
Mardi 26 avril 2011

Le quotidien Les Echos a publié une interview de Raphaël Levi, Senior Manager au sein du cabinet VERTONE, au sujet du rôle clé de la relation client .

"C'est un fait, fidéliser ses clients est parfois moins coûteux que d'en conquérir de nouveaux. Raison de plus pour ne pas réduire la relation qui s'installe à un simple acte d'achat, mais offrir de l'attention, de la réactivité, de l'écoute...
... L'important est d'être à la hauteur de ce que l'on promet . Car la mise en place d'une politique de fidélisation est à double tranchant."

Retrouvez l'intégralité de cette interview sur le site LesEchos.fr .

VOIR TOUS LES ACTUALITÉS
 
 
CONSEIL EN STRATÉGIE ET MANAGEMENT
accueil

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Mysql Total
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TS translator
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class_abstraction
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Sytem overhead
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XML
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Usage countRequested templateTemplateTemplate loadedEditOverride
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